The most popular categories on Instagram

Today, many brands use Instagram to advertise and sell their products. Now that you are on our website reading this article, it is obvious that you are curious to know: What are the most common topics on Instagram? or you own a brand and want to create a business page on Instagram and use Instagram to sell your products. So, you want to know: What are the most popular categories on Instagram? and see if your products have a good chance of being sold on the market using the Instagram platform. You might want to sell digital products or physical ones on this social media platform; either way, you should know that with the growing popularity of social media and Instagram, this is no longer a problem.

By using Instagram, you can easily advertise your brand, gain popularity, promote your products, and earn money. Among all social media platforms, Instagram is the best for this purpose. Since Instagram has reached over 1 billion active users, it is without question a very big and powerful sales machine that all types of brands can use these days. Instagram isn’t just for business owners. Creators, influencers, solopreneurs, etc. can also benefit from the Instagram platform and its features. Today, many people find and buy their products on Instagram instead of going to malls and shops.

Anyway, if you want to know what the most popular niche is on Instagram, what is the viral category for Instagram? And what are the most trending categories on Instagram? You have come to the right place. In this article from the Twilinstok website, we are going to answer all your questions. Stay with us for the rest of this article to learn everything you need to know about the top Instagram topics and categories.

Do people discover brands and buy products on Instagram?

Consumer purchasing habits have altered today, and many customers now find and purchase goods on social media platforms like Instagram instead of buying their products in shops and malls. The statistics are conclusive.

• 90% of Instagram accounts follow at least one brand.
• 83% of users utilize the platform to find new goods and services.
• At least one business profile is visited daily by 200 million Instagram users.

Before we get into introducing you to the most popular categories on Instagram, we want to explain who can benefit from this information and earn money from Instagram.

• Instagram experts: It’s growing more difficult to stand out from the crowd on the network as more and more users go there to make money using Instagram. Therefore, it’s understandable why so many people look for experts who can assist them in developing a successful Instagram profile, coming up with a plan, writing captions, tracking brand mentions, etc. Simply, there is a demand for Instagram experts.
• Digital creators: Instagram is a tried-and-true technique to engage with potential customers and promote your brand, regardless of how many followers you have. Additionally, Instagram allows anyone to set up shopping, so it gives digital creators greater chances to sell their goods in-app.
• Influencers: You don’t have to be a well-known star to influence your Instagram following. Modern users respect peer recommendations and adhere to opinion leaders who can make product and service recommendations because they desire authenticity. This is a fantastic opportunity for influencers to monetize their Instagram following.
• Brands: It’s no surprise that more than 25 million businesses use Instagram to reach their potential customers, advertise their products, and engage in online commerce as more and more people find and purchase products in-app.

The most popular categories on Instagram

It’s critical to choose a well-liked and lucrative niche or category on Instagram for your business in order to gain followers, increase user engagement, and easily increase your earnings. Here is a list of the most lucrative and popular Instagram niches and categories:

• Media
• Traveling
• Fashion
• Beauty and Makeup
• Music
• Fitness and health
• Art
• Lifestyle
• Photography
• Parenting
• Food
• Business
• Cinema
• Animal

If you want to know: What is the engagement rate on Instagram per industry? And what category is best for Instagram? Follow the rest of this article.

The media category and its engagement rate on Instagram

You might not believe that the media category has an engagement rate of over 3.8 percent on the Instagram platform. When we talk about media and media niches, we mean product hosts, radio shows, journalists, TV anchors, etc. that have over 900,000 profiles on Instagram. One can say that the media category is a viral category on Instagram. You might wonder, “What type of media drives the most engagement on Instagram? The answer is carousel posts. Carousel posts have the highest average engagement rate of all feed post types. An Instagram carousel is a post containing more than one photo or video, which users can view by swiping left on a post through the phone app.

The travel category and its engagement rate on Instagram

The travel category has an engagement rate of over 3.8 percent on the Instagram platform. One of the biggest industries in the world is travel. Modern travelers not only like travelling, but they also want to post about it on social media. The statistics show that 40% of consumers under 30 prioritize the potential destination based on its popularity on Instagram when choosing their vacations, and 60% of travelers post their trip images on social media. More options are available on Instagram for those looking to start their own travel blogs and work as travel bloggers. There are many opportunities for you to make money on Instagram if you enjoy travelling.

The fashion category and its engagement rate on Instagram

The engagement rate of the fashion category on the Instagram platform is over 2.2 percent. Fashion is among the top Instagram niches. More than 800,000 profiles on Instagram are related to fashion. People use the Instagram platform to discover new products, follow fashion trends, and boost fashion inspiration, and the fashion niche is becoming increasingly popular on the Instagram platform. As a photo-sharing app, Instagram has become a powerful tool for world-renowned designers, fashion editors, and bloggers to bring the fashion industry to the next stage.

The beauty and makeup category and its engagement rate on Instagram

The beauty category has an engagement rate of over 2.6 percent on the Instagram platform. There are more than 250,000 profiles on Instagram related to the makeup category. Before making purchases, modern consumers look for makeup tips, beauty tutorials, and product reviews online, especially on the Instagram platform. As a result, this Instagram market provides a variety of opportunities for companies and influencers to market their goods, engage with the target market, and increase eCommerce sales with the help of beauty and makeup niches. The beauty sector of the industry is greatly influenced by social media: over 60% of teens nowadays find and purchase beauty products via social media and influencers, so it makes sense that more than 90% of beauty brands are on Instagram.

The music category and its engagement rate on Instagram

The engagement rate of the music category on the Instagram platform is over 3.7 percent. A lot of singers, musicians, song writers, etc. and their fans are on the Instagram platform. Over 700,000 musicians use this social media platform. Therefore, the music niche is a powerful tool that anyone in this industry can use to attract more audiences on the platform. There are numerous options for musicians and music-related pages to monetize their Instagram accounts due to the prominence of the music industry.

The fitness and health category and its engagement rate on Instagram

The fitness and health category has an engagement rate of over 3.0 percent on the Instagram platform. There are more than 400,000 accounts on Instagram that are related to the health and fitness niche on this social media platform. Instagram users are searching for tools, workouts, and goods related to health and fitness. Thus, this market is yet another excellent option to advertise goods and services related to health and fitness and thereby generate revenue on the Instagram platform.

The art category and its engagement rate on Instagram

The engagement rate of the art category on the Instagram platform is over 3.8 percent. On the Instagram network, more than 650,000 accounts post their handmade paintings, drawings, and crafts. These days, a lot of people use Instagram to sell artistic things. So, if you have a business account related to this industry, you can greatly benefit from the art category to attract followers and increase your page engagement rate.

The lifestyle category and its engagement rate on Instagram

The lifestyle category has an engagement rate of over 2.1 percent on the Instagram platform. People have a tendency to talk about their lives and everything that is going on with them. When they have a meal at a fancy place, they usually take some photos and share them with their friends on social media, especially Instagram. Or when they go on vacation or participate in an event, they usually post something about it. So, these days, you can learn a lot about people from their Instagram accounts. The lifestyle category is very trendy these days.

The photography category and its engagement rate on Instagram

The engagement rate of the photography category on the Instagram platform is over 4.0 percent. Among the top Instagram categories, the photography category has the highest engagement rate. Over 430,000 accounts on the Instagram platform are related to this category. It isn’t hard to realize that Instagram is all about photography since it is a powerful tool to share photos. Instagram users upload over 90 million photos per day. For your Instagram feed to be cohesive and help you stand out from the competition, whether you’re a company or an influencer, you need to take captivating photographs. As a result, the Instagram platform has a thriving (and popular) photographic market.

The parenting category and its engagement rate on Instagram

The parenting category has an engagement rate of over 1.9 percent on the Instagram platform. Today, mothers surf in the internet more than ever. They find and connect to each other on the social media especially the Instagram. The typical mother checks Instagram six times every day, and more than 70% of mothers take action after discovering motivating information there. Fathers are no exception and they are also very active on the Instagram platform. In other words, the parenting niche is growing. This presents parents with a fantastic opportunity to network with other parents, share parenting advice, and earn income on Instagram.

The food category and its engagement rate on Instagram

The engagement rate of the food category on the Instagram platform is over 2.1 percent. There are more than 430,000 accounts related to food on Instagram. The food industry has been revolutionized by Instagram, making it the ideal platform for food bloggers and chefs to gain new customers. Many people choose the restaurant where they want to have a special meal with their family, friends, etc. based on the comments other people write about different places.

The business category and its engagement rate on Instagram

The business category has an engagement rate of over 1.7 percent on the Instagram platform. People today have access to a wide range of business opportunities. Starting a home-based business or earning money online is now simpler than ever. As a result, people are looking for business tips, techniques, and hacks on Instagram and other social media. They also follow successful businesspeople to get business inspiration. Whatever you do in the area of business on Instagram revolves around sharing tips and tricks about how to make more money on the platform.

The cinema category and its engagement rate on Instagram

The engagement rate of the cinema and acting categories on the Instagram platform is over 3.9 percent. People who work in this area are directors, producers, actors, actresses, and their fans. There are more than 280,000 Instagram accounts related to the acting category. So, setting up your Instagram page with the cinema category could be very rewarding for someone who owns a business or works in this area.

The animal category and its engagement rate on Instagram

The animal category has an engagement rate of over 1.1 percent on the Instagram platform. There are many influencers working on the Instagram platform these days. Since most people love animals, the influencers who use the animal category are able to sell related products such as animal clothing and pet toys by posting images of cute animals and attracting audiences to their page.

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In the end…

As we mentioned in this article, Instagram is used for advertisements and the sale of many products by a lot of brands and big and small companies. Each business page on Instagram is devoted to a specific category and uses related topics and niches. In this article from Twilinstok, we introduced the top Instagram categories and their engagement rates on this social media platform and tried our best to teach you everything you need to know about the top Instagram topics and categories. We focused mainly on answering common questions such as:

• What are the most popular categories on Instagram?
• What are the most common topics on Instagram?
• What is the most popular niche on Instagram?
• What is the viral category for Instagram?
• And what are the most trending categories on Instagram?

For more information about Instagram and the features of this social network, we suggest that you click on Free Instagram Tutorial [+]. Also, if you have any questions about Instagram, you can ask them in our Instagram support center [+] in the form of a topic and wait for the answer of our experts.

If you know other popular Instagram categories, we will be more than happy if you share them with us. Please give this article 5 stars if you wish. If you have any questions, ask us in the comments section.