Hello Robert! SEO does not necessarily require coding skills, but having a basic understanding of coding and technical aspects can certainly be beneficial. Let’s break it down:
Much of SEO involves tasks that don’t require coding. This includes keyword research, content creation, optimizing meta tags (titles and descriptions), building backlinks, understanding analytics, and crafting effective outreach strategies.
- Optimizing website speed and performance.
- Implementing structured data (schema markup) for better rich results.
- Fixing crawl errors and indexing issues.
- Handling URL structures and redirects.
While not coding, optimizing content for SEO might involve using basic HTML tags for headings, lists, and formatting. Some content management systems (CMS) also provide easy-to-use tools for this purpose.
Familiarity with popular CMS platforms (like WordPress) can be helpful, as they often have plugins or settings that simplify technical SEO tasks.
Even if you’re not coding yourself, understanding basic technical concepts can help you communicate more effectively with developers or webmasters if you need assistance with technical changes.
If coding isn’t your strong suit, focus on the non-technical aspects of SEO first. Over time, you might naturally develop a basic understanding of technical elements as you work with websites and encounter various SEO challenges.