Hi Alberto, Facebook can indirectly impact SEO, but it is not considered a direct ranking factor. Here are a few ways in which Facebook can impact SEO:
- Backlinks: Links from Facebook to your website can help improve your website’s authority and rankings in search engines. While links from social media platforms are generally considered to be nofollow links (which means that they don’t pass on any link juice to your site), they can still have a positive impact on your SEO.
- Social signals: While there is some debate about the exact impact of social signals on SEO, it’s generally believed that social media activity (such as likes, shares, and comments) can indirectly impact SEO by increasing brand awareness and driving traffic to your website.
- Brand visibility: By maintaining an active presence on Facebook and sharing valuable content, you can improve your brand’s visibility and increase the likelihood that people will search for your brand or website directly.
Overall, while Facebook is not a direct ranking factor in SEO, it can still have a positive impact on your website’s visibility and authority. By leveraging Facebook to build backlinks, drive social signals, and increase brand visibility, you can improve your overall SEO strategy and drive more traffic to your website.