Hi Turial! Yes, SEO can be considered a hard skill. Hard skills are specific, teachable abilities that can be measured and evaluated, and SEO requires a wide range of technical, analytical, and creative skills.
Here are a few examples of the hard skills involved in SEO:
- Technical SEO: This involves understanding the technical aspects of website design and development, such as website architecture, HTML structure, and site speed optimization.
- Keyword research: This involves identifying the keywords and phrases that people use to search for your content, and optimizing your website to rank for those keywords.
- On-page optimization: This involves optimizing the content on your website to make it more relevant and valuable to your target audience, as well as optimizing the HTML structure and metadata of your pages.
- Link building: This involves building high-quality backlinks to your website from other reputable websites in your industry to increase your website’s authority and relevance.
- Analytics: This involves using tools such as Google Analytics to measure and analyze website traffic and user behavior, and using that data to inform and improve your SEO strategy.
While some aspects of SEO can be learned relatively quickly, becoming a proficient SEO professional requires ongoing learning and practice. SEO is a constantly evolving field, and staying up-to-date with changes in search engine algorithms and best practices is essential for success.